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Positioning and Search Infrastructure for B2B/C

Turn positioning into inbound pipeline.

ABOUT

What I Do

Most B2B SaaS founders treat positioning and SEO as two separate jobs. One person writes a strategy document. Another builds a keyword list. They rarely talk to each other. The result?


Traffic that does not match your ICP. Messaging that does not match how buyers search.

I do both from the same buyer research. From day one. Search intent tells me how buyers describe their problem.


Positioning tells me how you win against alternatives. When the two are built together, ranked pages convert. And every positioning claim gets tested against real buyer language before you lock it in.

Abstract Fashion Scene
Image by Proxyclick Visitor Management System

TAILORED SOLUTIONS

Launch Foundation

Companies entering a new category: positioning, keyword architecture, product page copy, AEO infrastructure, and attribution setup — built together over 3 months.

Messaging + AEO Infrastructure

Companies with traffic that doesn't convert: messaging audit, buyer language research, web copy rewrite (5 pages), and AEO rubric applied to priority pages.

Use-Case Expansion

Companies leaving search equity on the table: segment audit, 3 use-case landing pages, competitive gap analysis, internal linking map, and segment-level GA4 tracking. 3 weeks.

Organic Growth Retainer

Companies past launch that need ongoing compounding: 2 content briefs, 1 PLC page, competitor monitoring, 1 CRO pass, technical SEO fixes, and a monthly report.

OUR VISION

Building organic pipelines that compound, not channels that drain.

CASE STUDY

Maritime Company

Zero digital marketing infrastructure at engagement start. 8 months later: 52% organic traffic growth, domain authority 32 → 55, 1,800 duplicate URLs cleared from the crawl queue, and a Google Discover press release that set the highest single-day traffic record in company history.

Image by Ibrahim Boran

FEEATURED WORK

Let's Talk

Available for fixed-fee engagements. Response within 48 hours.

Pune, Maharashtra,
India

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